Red Boy is a design and operation studio focusing on cultural creative, committing to the innovative reshaping, communication and development of culture objects.
Red Boy Cultural and Creative LTD. was built in 2016 in the UK. The company is now headquartered in London and has established overseas business offices in Beijing, Taiyuan and Taiwan, throughout from the Europe to Asia. We have build a wide customer base with clients include large state-owned group CGGC, State Emphasis Cultural Relic Unit and National 5A tourist attractions Zhangbi Ancient Fortress, the world famous university Royal College of Art, and transnational private enterprise Rosa Floweryvale etc.
We concentrate on the creation and development of cultural contents with three aspects as our main services: the developing of cultural and creative projects or derivatives, the international cultural exchange, and the global integrated marketing. Relying on the profound academic background of authority and with the international high quality creative industrial resources from London across to European, Red Boy will meet customer’s requirements on the basis of actual situations, through the creative planned projects of high-efficiency by integrating various resources to maximise the value and interests of clients with their cultural objects.
Mind on the Gap
Mind on the Gap，取自著名倫敦地鐵標誌用語Mind the Gap，一句被全球遊人耳熟能詳、代表城市旅遊形象的標語，已成為英倫文化符號的典型象征。
Mind on the Gap，意在折射紅堡人的立業訴求，傳遞公司獨創并秉持的核心價值思想——文化的傳承頌揚，實質是持續削減鴻溝、消除障礙、縮小距離的過程，包括古今之代溝、各文明間的差異，及文化信息至受眾的傳播距離等。我們關注文化融通中的盲點，旨在以遞減思維掃除盲區，最終達到文化“零距離”的減法效應，及人類各文明交相輝映、互惠長存的終極使命。
Mind on the Gap, taken from Mind the Gap, a well-known London Underground broadcasting phrase which can be one of the UK’s most popular slogan among tourists traveling to London from all over the world and has now has become a representative image of the city and a typical symbol of British culture.
Mind on the Gap aims to reflect the enterprise expectation and culture of Red Boy and to pass the core inspirations and idea values upheld by the team: the essence of the cultural inheritance and promoting is a process of continuously cutting the gap, removing the obstacles and narrowing the distance, including the generations gap, the differences between the civilisations of ancient and modern, and distances from the cultural information to the targets, etc. We focus on the blind spot of the circulation and integration of nationality and globalization of culture, aiming to eliminate the blind zone with the principle of Subtraction Effect to reach the goal of “Zero Touching” and ultimately achieve the mission to have civilizations merged with each other and benefit mutually.